Archives Author: Lorenz
317月 2010Interesting Model Release Case
Recently we stumbled across an interesting case in which a Greek man sued a Swedish diary company over a Turkish yoghurt image which the company purchased from an Icelandic image stock company which they purchased from a French photographer.
Again: Greek guy –> sues Swedish firm –> because of an image of him used on the packaging of a Turkish yoghurt brand –> which was bought from an Icelandic image stock company –> which licensed it from a French photographer.
This case is a good example why we always recommend to pay great attention to have solid and easy-to-understand model release form with any person who appears on an image which is used for commercial purposes (and regardless if those are employees, models or friends).
What basically happened was that 77-year-old, traditional Greek farmer Minas Karatzoglis was photographed by a French travel photographer called Yvan Travert who sold the image to an image stock agency called Nordicphotos who licensed the image to the Swedish diary company Lindahls, which used to the image to brand one of their Turkish yoghurt products in a couple of different countries.
So Lindahls did not do anything wrong, as they had purchased the appropriate rights!
The problem was that the French photographer did not have a proper release from of Mr. Karatzoglis, therefore he actually did not have the right to license the image to the image stock company!
So when Mr. Karatzoglis found out about this unrightfull use of his image, he sued Lindahls for $6.9 million US (according to Sveriges Radio (SR) Jönköping). Greece and Turkey have been divided by long-standing hostilities, making it an even hotter topic!
This was in April 2010, how did it turn out at the end?
Lindahls has paid $270,000 US in compensation to Mr. Karatzoglis! Obviously Lindahl is now seeking compensation from the photo agency, and the photo agency probably from the photographer!
Lesson learned – Be sure to have model release!
157月 2010Great Tool To Create Color Schemes
We just wanted to share a great tool with you which our designers love working with – it’s called Kuler! It’s a website which helps you to create exciting color schemes or finding corporate colors which perfectly match. It’s free and it can’t be easier to use. Visit Kuler.
106月 2010Product Video of Humidor
We have just finished our first product promotional video of a beautifully crafted humidor, which was designed by our friend and client Genco Berk. The product is unique in many ways and for sure the most stylish and best way way to store delicate and fine cigars. Overall, we think the video turned out well and we’re pleased with the result. Thanks to photographer and videographer Chad for the creative concept, video recording and editing.
“A good Cuban cigar closes the doors to the vulgarities of the world”. Franz Liszt
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