Advertising Photography for METRO.

Retail giant METRO recently hired us to produce a follow-up advertising photography shoot in one of their stores in Shanghai. In total, we created four key visuals on a very loooong day. The shots are already being used as the 2016 print ad campaign throughout multiple media, in-store signage and OOH advertising be used all over China. An actual METRO employee was casted and used as the female model – and Alex, a professional male model was used for the male role. Appointed advertising photographer was Marcos Romano, who we wanted to collaborate with for a long time.

The creative was provided by our friends over at ServicePlan, Metro’s lead agency in China of record in 2016. A big thanks goes to Dannis and Pierre – awesome to work with you, not only on this projects but all the other jobs we did together!

Shanghai Advertising Photographer Shooting Print Campaign for Metro China.

Shanghai Advertising Photographer Shooting Print Campaign for Metro China.

Shanghai Advertising Photographer Shooting Print Campaign for Metro China.

Shanghai Advertising Photographer Shooting Print Campaign for Metro China.

Credits

Photographer: Marcos Romano
CD Agency: Dennis Nierra
Account Agency: Pierre Vauvillier
Producer: Ivy Wang (Rimagine)
Account: Genie Yip (Rimagine)
Hair/Make-up: Iris
Female Model: Wu Mengyun (Metro employee)
Male Model: Alex