Retail giant METRO recently hired us to produce a follow-up advertising photography shoot in one of their stores in Shanghai. In total, we created four key visuals on a very loooong day. The shots are already being used as the 2016 print ad campaign throughout multiple media, in-store signage and OOH advertising be used all over China. An actual METRO employee was casted and used as the female model – and Alex, a professional male model was used for the male role. Appointed advertising photographer was Marcos Romano, who we wanted to collaborate with for a long time.
The creative was provided by our friends over at ServicePlan, Metro’s lead agency in China of record in 2016. A big thanks goes to Dannis and Pierre – awesome to work with you, not only on this projects but all the other jobs we did together!
Photographer: Marcos Romano
CD Agency: Dennis Nierra
Account Agency: Pierre Vauvillier
Producer: Ivy Wang (Rimagine)
Account: Genie Yip (Rimagine)
Female Model: Wu Mengyun (Metro employee)
Male Model: Alex