In the past few weeks our Shanghai photography and retouching team were busy creating a whole series of advertising shots for the re-launch of China’s #2 dry yeast brand, DAN BAO LI. The campaign was created and masterminded by the French branding agency EQUANCY, which over a period of several weeks worked intensively with our team to try and meet the tight deadline. In total, five key visuals were created which you will see online and in various mags in the coming weeks and months.
One of those KVs was particularly interesting – we purchased a stock image and used it as background setting for the model and product we photographed in our Shanghai photo studio – see below how the images was composed:
The production team consisted of approx. 12 people incl. our senior photographer, hair and make-up artist, wardrobe stylists, location scouts, our executive producer, our model casting director, assistants, retouchers, prop stylists and four Asian models, one Caucasian models. Our team does more and more FMCG photography shoots, and we welcome DANBAOLI to our list of brands we worked with!
A big THANKS to the awesome team at EQUANCY for this great cooperation – looking forward to more to come!