Lifestyle Shots for HELTIQ

Rimagine was recently hired by the Dutch branding agency BSUR (be as you are) to create a series of lifestyle shots in Shanghai for their customer Utermöhlen, a Dutch company founded in 1880 and well known in the wound care industry.





Rimagine’s producer Ivy and account Benji orchestrated the entire production, including renting a suite in a five-star boutique hotel in the French concession. Ivy also was in charge of casting and hiring three adult and one children model and booking an hair-and-make-up plus a wardrobe artist. All of that happened in cooperation with BSUR’s creative director.

We think David (photographer) created a really nice series of lifestyle shots, assisted by Rimagine Allstar Assistant Team Mavis, Xiao Shen and Tony. A big thanks goes out to the entire production team including all models (!) and especially the BSUR team for working so well with each other. We finished up the photo shoot early in the day – not very common these days! Also thanks to Damien for being such a relaxed, efficient and easy-to-work-with customer on the set! 😉