A few months back Acorn, a Shanghai-based branding agency focused on packaging design, approached us with an interesting brief to create 10 new packaging key visuals for their customer LAY’s, the famous potato chips brand owned by PEPSI (since 1965). We naturally love packaging photography shoots and instantly jumped at this opportunity. The food stylist we worked with, Roland, had to source a variety of props for each of the ten flavours. Appointed photographer Ray, although not full-time with Rimagine anymore but still a very close friend of ours, worked hand-in-hand (and very late!) with Roland to get all shots done. Check our three of the ten images below – we hope you like’em!
A huge thanks for the great coop to the Acorn team – and of course the great marketing team of PEPSI. Thanks for the trust and business!