Rimagine shoots for McKIDS

Rimagine was assigned to shoot for McDonald’s new line of Childrenfashion clothes, called McKIDS. More than 12 young models, including punchy, active and natural ones – red-heads and freckled blondes and brunettes and beautiful African American girls with wild curly hair were all styled and photographed in the Rimagine studios. More than 65 outfits were captured and the photography team took more than 1,100 shots to choose from. The photographs will be used for catalogs, brochures and websites.