Visual Adaptation for COVESTRO.

ServicePlan Germany, the global lead agency of COVESTRO (formerly Bayer MaterialScience), one of the world’s leading producers of high-tech polymer, commissioned to manage a key visual adaptation job in Shanghai.  To fit the localization needs, our team went through a zealous process of model casting, wardrobe sourcing and fitting, precision shooting as well as granular digital imaging.

See the final outcome below compared to the original version (with a Western model photographed in Germany) of the same key visual, Rimagine completed the shooting in one day and our retoucher compose the final image with the same stock image provided by the creative agency.

A big thank for the trust and business from COVESTRO, Serviceplan China and to the whole production team.

 

covestro_case

Production Year: 2015
Creative: Plato Pak & Tai Huang (Serviceplan)
Photographer: Ray Sun (Rimagine)
Retoucher: Moni (Rimagine)
Producer: Ivy Wang (Rimagine)
Account: Karoline (Serviceplan) ; Genie (Rimagine)