Archives Category: Behind The Scenes

There’s a reason why we call the people who work with us 'talents', rather than 'employees'. Just look at John’s – our Dallas photographer – most recent passion work. It takes TALENT to titivate such commonly used, uninteresting and aesthetically dull things. Who knew apple boxes, electrical tape and battery clamps could look so cool? Now that’s what we call ARTistic.

We are very excited to finally have received our brand-new set of Elinchrom lights, which from now on are available for all of our high-end shoots, especially when we do fashion, beauty or above-the-line jobs! The Swiss equipment brand is known and widely respected for its very consistent flash power and its fast recycling speeds, paired with top precision and stability!

In total, we got 2x RX 2,400 Power Packs, 4x Pro 2,400w mono light head (of the RX series!) and 10x FX 600w flash lights.

We just finished up a not so ordinary shoot for DOWNTOWN, a European magazine covering aesthetic mobility, lifestyle and quality of life topics. Led by the two magazine editors and one representative of a leading bike brand, we went over to the offices of JWT, a leading ad agency and fellow customer of our Shanghai studio, and photographed Terence, creative director, in this case one of thir testimonials who is a enthusiastic biker himself. Below are some of the behind the scene shots of the photo shoot, and the entire magazine, courtesy of DOWNTOWN. Big thanks to Max-Philipp, Robin and Florian for the great shoot and cooperation! Check out our shots starting on page 40!

We are happy that some of our shots which we did for our long-term client 3M CHINA are currently featured on the international Red Dot Awards page, an internationally respected award, given to outstanding product design. From the entire team we like to congratulate 3M CHINA, and especially the lead designer Gimmy, to snatch one of the esteemed Red Dot product awards! You can read the article by clicking on one of the images below.

The jury states “This product idea realises ergonomic considerations and demonstrates a high level of innovation. A convenient window cleaner for hard to reach areas.”

Well done and congrats to Gimmy and his team!

Rimagine Dallas spent a full day teaching over 100 children from Dallas’ local YMCA’s (www.ymcadallas.org) the in’s and out’s of photography, packaging, and the importance of both in retail. The children designed packages for fun summer items by coming up with brand names, product names/details, photography direction, and packaging layout. Our local designers helped them compile all the information and photography, giving them an actual mock package to present.

The Main Place, a local clothing provider for homeless children, supplied outfits for the children to model. Thank you to the YMCA and The Main Place for allowing us to be a part of your camp, we had a BLAST!

Thanks so much to everybody who joined our Grand Opening Party last week in Dallas, TX - check out this little video which shows what was going on during our May 3rd Open House! In total, 125 friends spent their evening with us - lots of tasty food, beautiful calligraphy from a Chinese calligraphy artist, lots of funny and creative photo booth action and several fun speeches!

Rimagine Dallas Studio Opening

Also, check out some of the awesome shots people took in the photo booth - so much fun!

Thanks again to ALL our customers, partners, friends & family who made this day so special for us. Our new studio on 4100 W Royal Lane in Dallas, TX, is now open for business and we look forward working with you soon!

We are nothing but excited to announce that we will open our first overseas photo studio! It will be in the U.S., to be precise in Dallas, TX! Come and celebrate with us the grand opening at an open house event on Thursday, May 3, 2012 at 4100 W. Royal Lane in Irving, Dallas, Texas.

Lorenz Wagener, founder and managing director of Rimagine, will attend, along with other senior executives from Chicago, San Francisco and, of course, Dallas. “We are very excited to announce to the Dallas community and the
rest of the country that the new Rimagine Photo Studio is now open for business,” said Lorenz.

Nancy Schachtner, founding partner and COO of YFYJupiter, our new mother company, adds “Merging Rimagine into the growing YFYJupiter family enables us to provide a powerful combination of photography and other branding services, such as graphic design and packaging design.”

Below are some behind the scene shots from two large location productions we are currently working on: One job is for a large American medical supply company which we shoot in a hospital in Shanghai..

.. the other one is for a company which produces bathroom and kitchen products. Coincidentally, both companies are from the U.S. Each location shoot involves models, stylists, hair-and-make-up artists, one of our photographers, producers and assistants.

In early December 2011, our senior photographer David turned an idea into reality he had for quite some time: A series of moody fashion visuals, shot on-location on a chilly Shanghai winter evening. Below is a first shot of what we think turned out to be a quite beautiful series! Click on the image below to see more shots. A big thank you to Anna (model), Ajuan (stylist and make-up), LJ (retoucher) and Pingfei (producer).