Case Study - Restaurant Photography.
Client Name
Element Fresh Restaurants (China)
Client Since
2006
Services
Photography
Retouching
About The Client
Element Fresh is a leading restaurant chain concentrating on fresh, healthy international food in China, now operating 8 restaurants throughout Shanghai - and still growing.
Problem
Element Fresh grew quickly in the past years, making it a challenge for the marketing manager to keep up with the updating of the marketing material such as brochures, menues, post cards, in-store signage, etc. The company opened a new restaurant almost every few months, which needed to be photographed (interior, exterior photographs, plus of the chef, staff and managers).
Solution
Rimagine appointed one lead photographer (David Wee, Rimagine) to go to each location one-by-one and create professional images of the interiors of the restaurant, some architectural shots of the building, and some up-close portraits of the waiters, staff, kitchen team and managers. After the on-location photo shootings, our retouchers enhanced and optimized the images so that they'd look as stunning as possible.
The final approved images were then burned on DVD and sent to the client.
Production Team
Photographer: David Wee
Assistants: Rain, Leo and Frank
Lead Retoucher: Jerry Shi
Lead Producer: Stefanie Jung
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