In 2008 April, we organized a catalogue production for ARGINGTON (www.argington.com), an American manufacturer of modern children furniture. The 5-day shooting involved models, set-design, prop stylists, models, make-up artists and location scouting. We conceptualized an idea for a new catalogue and organized the entire production including:
- Producer (=Account Manager)
- Art Director
- Table-top Stylists
- Set Builders
- Photographer
- Retouchers
- Print Managers
- Location Scouts
- Models
- Hair & Make-Up Artists
Since all creative pros work under the same roof, it was easy for the team to meet regularly to discuss and follow-up on the project. A beautiful villa was found in an premium exclusive compound in Shanghai. The set-designers and builders went to work, and after the set designers and builders painted the walls, a beautiful wooden floor was put in the rooms. In total, 7 shooting locations were created, making it possible for the team to work on one a set, while the other was shooting on the other one. After the photography, all images were retouched (cleaned- up, clipped, optimized) and stored in Rimagine’s internal image database.
Thanks to the great production team:
Photographer: Philippe Roy (Rimagine)
Producer: Lynn Hou (Rimagine)
Graphic Designer: Anja Huebscher (Rimagine)
Set Stylist: Florence Drouzy and Virginie Moreau
Hair and Make-up: Jackie Jia
Models: Marre, Manon, Ambre, Lou, Raphael, Souli, Oskar, Franzi
Some final shots of the shooting below:
We also did the layout, branding and art direction of the Argington website (www.argington.com).
