In the past few weeks our Shanghai photography and retouching team were busy creating a whole series of advertising shots for the re-launch of China’s #2 dry yeast brand, DAN BAO LI. The campaign was created and masterminded by the French branding agency EQUANCY, which over a period of several weeks worked intensively with our team to try and meet the tight deadline. In total, five key visuals were created which you will see online and in various mags in the coming weeks and months.
One of those KVs was particularly interesting – we purchased a stock image and used it as background setting for the model and product we photographed in our Shanghai photo studio – see below how the images was composed:
The production team consisted of approx. 12 people incl. our senior photographer, hair and make-up artist, wardrobe stylists, location scouts, our executive producer, our model casting director, assistants, retouchers, prop stylists and four Asian models, one Caucasian models. Our team does more and more FMCG photography shoots, and we welcome DANBAOLI to our list of brands we worked with!
A big THANKS to the awesome team at EQUANCY for this great cooperation – looking forward to more to come!
Rimagine MD Lorenz was invited by the German Chamber of Shanghai to give a speech on Sep 24th about the topic "how to start, grow and sell a company in China
". The restaurant "To The Sea" provided a beautiful backdrop for the little event, which welcomed about 40 attendees. The second speaker of the night was Nathan Kaiser from EIGER Law, a lawyer specialized on this topic. The host and moderator was Andrea Cristancho from ChassPort Consulting.
Lorenz shared with the audience how he co-founded Rimagine and grew it to one of China's leading photography companies, managing a team of commercial photographers and retouchers in Shanghai, and after eight years becoming part of the packaging design and production company YFYJupiter. Below some snapshots of the event (provided by the German chamber).
If you are interested in getting more info on this event, please don't hesitate to contact us
We recently finished a series of nice shots for a China-based purchase agent sourcing products for several U.S. retail companies. The products were random household appliances such as toasters, kettles or irons – yet we tried to come up with a special and unique way of presenting them. We are quite happy with how the shots turned – check them out below.
We are currently in the middle of a large room scene shoot which we do for one of our associated ad agency partners
- this time it is for a leading Chinese kitchen appliance brand. The set is massive and consists of a full-sized living room and connected kitchen scene. We can not show any images of the sets, just some random behind the scene shots taken with our phone camera. The team consists of our photographer David, producer Victor, retoucher LJ, one Caucasian model, one hair-and-make-up-artist, one food stylist and several runners and assistants. We will post some images once we got official confirmation from our customer, which is an Italian creative agency!
We are very excited to finally have received our brand-new set of Elinchrom lights
, which from now on are available for all of our high-end shoots, especially when we do fashion, beauty or above-the-line jobs! The Swiss equipment brand is known and widely respected for its very consistent flash power and its fast recycling speeds, paired with top precision and stability!
In total, we got 2x RX 2,400 Power Packs, 4x Pro 2,400w mono light head (of the RX series!) and 10x FX 600w flash lights.
We are happy that some of our shots which we did for our long-term client 3M CHINA are currently featured on the international Red Dot Awards page, an internationally respected award, given to outstanding product design. From the entire team we like to congratulate 3M CHINA, and especially the lead designer Gimmy, to snatch one of the esteemed Red Dot product awards! You can read the article by clicking on one of the images below.
The jury states “This product idea realises ergonomic considerations and demonstrates a high level of innovation. A convenient window cleaner for hard to reach areas.”
Well done and congrats to Gimmy and his team!